AAMA commences reporting auto-refresh figures

The Audited Media Association of Australia (AMAA) has announced today that it has commenced reporting auto-refresh activity alongside its suite of audited website measurement metrics. The association looks to deliver further reporting and transparency for online publishers and advertisers when selling and buying advertising.

The auto-refresh number is separate of other audited website measurement metrics and sits alongside Average Daily Unique Browsers, Page Impressions, time on site and page duration figures.

Ricky Chanana (pictured), national digital and trading director at Maxus and chair of the digital working committee at the AMAA, explains the importance of reporting auto-refresh.

Says Chanana: “Bringing transparency to auto-refresh activity deals with an important issue that has troubled the industry for many years. Media buyers will now be able to use the AMAA platform to make better-informed decisions with improved visibility of auto-refresh traffic as a separate metric.”

As of April, all members are reporting a zero auto-refresh figure. For access to the latest report please contact the AMAA via paul@auditedmedia.org.au.

All Campaign Brief sites (Australia, NZ, Asia and WA) and bestadsontv.com are members of AMAA.