Adelaide’s Rundle Mall hires cummins&partners

cummins&partners (formerly cumminsross, and re-named on April 1st) has been appointed to the re-brand of Rundle Mall, a hugely significant project for Adelaide in 2014.

Says Amanda Grocock, Rundle Mall management authority marketing & events consultant: “Adelaide City Council’s $30million redevelopment of Rundle Mall presented the RMMA with a perfect opportunity to refresh and revitalise the Rundle Mall brand.  After a careful and considered process it was agreed that Cummins & Partners provided the perfect mix of local knowledge, industry experience and creativity needed to create something special for the Mall.  As such, we are very excited to work in partnership with the talented and creative team at cummins&partners to reposition Rundle Mall in the hearts and minds of South Australians.”

Says Bronwen Gwynn-Jones, cummins&partners MD: “This is a significant win for cummins&partners, but more importantly, it’s an opportunity to share our thinking, our strategy and our creativity with an iconic organisation that has a clear vision for the future of Rundle Mall. We’re hugely excited to be working in partnership with the team at RMMA.”

And in more news from the Angas Street agency, cummins&partners has appointed Maddy Lehmann as account director. Lehmann has recently returned home to Adelaide after working in Sydney on major national accounts with Clemenger and AJF Partnership.

Says Gwynn-Jones: “The appointment of Maddy is a key one for the agency. Maddy is an incredibly highly regarded talent, with wide experience and expertise, and we’re looking forward to the contributions she will bring to our client management team.”