Fanta urges Aussie teens to ‘Mix, Name and Share’ their Fanta flavour combos with new app launch and campaign via Ogilvy & Passport
As part of its ongoing mission to create more play in the world, Fanta has today announced the return of its Fanta Flavour Lab campaign via Ogilvy & Passport, calling on Aussies teens to ‘Mix, Name and Share’ their own Fanta Flavour combinations.
Coinciding with the launch of the campaign, Fanta has rolled out another fantastically fun limited edition flavour, Fanta Strawberry Kiwi which offers up a tangy taste giving consumers a mouth-watering burst of flavour fun.
The hub of the campaign is a Fanta Flavour Lab app where Fanta fans are challenged to tackle a range of mixing inspired games, earn Fanta tokens and compete for prizes, including Sony PlayStation 4 and PlayStation Vita packages.
Says Delia Maloney, Fanta marketing 
manager: “Building on last year’s successful campaign, we’ve brought the Fanta Flavour Lab back to give Aussie teens the chance to mix up the fun all over again – this time adding the new tangy flavour Fanta Strawberry Kiwi to the mix and refreshed mixing games on our Fanta Flavour Lab app.
“The Fanta Flavour Lab is all about encouraging self-expression, getting Aussie teens to try our Fanta flavours, mix them together to make their own favourite mixes.”
In addition to the Fanta Flavour Lab app, the campaign will be supported by out-of-home, digital, cinema, social media and point-of-sale marketing activities.
Fanta Strawberry Kiwi joins Orange, Raspberry, Passionfruit, Grape, Creaming Soda and Lemon to bring the current range of flavours in Australia to seven across all channels.
Creative – Ogilvy & Passport
Media – Ikon
Digital – DT & Webling
Social Media – Pulse Communications
Shopper – Mix
