Match Media lures ex-Ikon Sydney managing director Pat Crowley for operations director role

Match Media has announced today the appointment of Pat Crowley (centre) as operations director, adding further weight to its senior management team. 

Before joining Match Crowley was with Ikon for 12 years. He was previously the managing director of its Sydney office, and prior to that was the lead on the Commonwealth Bank account. His appointment to Match clearly signals the next phase of evolution for the agency.

Says John Preston, founder and CEO of Match: “We have enjoyed significant growth over the past three years and diversified our service offering to now become a full service media agency. To ensure we continue to deliver the best for our clients, we have been looking for an outstanding media professional. Someone to help us manage our progression, establish a strong client service platform for future growth, and who gets where media is heading in the future. Pat fits the bill perfectly. He has lived and breathed the growth of Ikon over the years and experienced a hell of a lot in that time. He has excellent client management and people management skills, and he’s an awesome bloke who will fit in well with the Match culture. The operations director position is a new role at Match and Pat will have direct client line responsibilities together with a broad involvement in the agency’s operations to ensure that we are top of our game. Pat will join an already strong Executive management team who have a firm focus on ensuring we remain competitive and are set up for the future.”

Match has had a stellar run of late winning AdNews Media Agency of the Year, Mumbrella/Source No. 1 rated media agency, and awards in MFA and Festival of Media as well as a string of new business wins. Crowley’s responsibilities will also include transitioning all future new business wins.

Says Crowley: “It was a really hard decision to leave Ikon as it’s been such a significant part of my life for the past 12 years, however I felt a change in my career was needed. When I reviewed the market Match stood out as the place to be and culturally was a strong connection, and we began discussions a few weeks ago. I’m joining the agency when it’s at the top of its game but also recognise its amazing potential . I can’t wait to be part of the next chapter in Match’s development.”

(Pictured L-R: James Simmons, director, Pat Crowley, operations director and John Preston, Founder & CEO)