NRMA Insurance's Crashed Car Showroom interactive exhibition via Whybin\TBWA Sydney wins Best in Show at Sydney Royal Easter Show

unnamed.jpgAfter two weeks housed on York Street in the Sydney CBD where it caught the attention of national TV news crews, the NRMA Insurance Crashed Car Showroom has been named 'Best in Show' at the Sydney Royal Easter Show.

The NRMA Insurance Crashed Car Showroom is an interactive exhibition created by Whybin\TBWA Sydney to raise awareness about the importance of road safety and help Australians make informed car purchasing decisions. The Showroom demonstrates what it's like to be a crash test dummy via the power of Oculus Rift, as well as exposing the interior of a fully dissected car to show hidden safety technology.

The Showroom was also awarded Gold in the Tech Area at the Sydney Royal Easter Show.

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6 Comments

Happy Clients! said:

Where are all the comments saying 'should've concentrated on the work for NRMA and you wouldn't have lost the business'?


@Happy clients said:

The NRMA called for the pitch and moved it, so they obviously weren't happy and as a matter of interest i don't think ' Best in Easter Show' ranks in the Gunn Report..... i wonder they get a fun bag to take it home in?

Down the rabbit hole said:

Awards at Royal Easter show, awards are kind of like tatoos now theyre everywhere and almost everyone has some kind or other

It beat the cows! said:

Of course they called a pitch - it was the fourth one we did since winning the business!

But we beat the cows and got a ribbon!

Wooooo hoooooo

BKI said:

Where's Will??

- BKI said:

They are the clients of NRMA - Will works at Whybins

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