Sirens 2014: Marketforce leads agency charge at finalist round for 2014 best radio ad of the year; Goodby to do speech and Q&A via live video link

JEFF GOODBY Guest Speaker at Siren Awards.jpgThe best radio ad of 2014 will be battled out between leading ad agencies, radio stations and production studios as part of the national Siren Awards, and will be announced in Melbourne next month.

The finalists this year include; 2013 Gold Siren winners, John Mescall & Pat Baron from McCann Melbourne, with another Metro Trains campaign; winner of two consecutive Sirens rounds, Western Australian creative agency Marketforce; plus two other Perth agencies JWT, Perth and Gatecrasher and more than 20 other finalists from around the country.

An overall winner, who receives the Gold Siren statue, will be announced at the Sirens breakfast at Encore St Kilda on 9 May. The winner receives a trip to Cannes to the Cannes Radio Lions, to be held in June, and two tickets to attend the festival. The client of the winning 2014 Gold Siren Award also wins a ticket to Cannes.
In addition, an overall winner will be announced at the breakfast in each of the three categories: single, campaign and craft and they will receive a Silver Siren statue.

The winners are decided by a panel of industry experts, made up of creative directors from leading ad agencies, known as the Siren Creative Council.

There is also a client-voted award, a $5000 cash prize, awarded to the writers of the ad voted the best, by a panel of clients.

Special guest speaker (via video link) at this year's Siren Breakfast is Jeff Goodby (pictured), co-founder of the San Francisco ad agency Goodby Silverstein & Partners and inductee in the Advertising Hall of Fame.  Best known for his "got milk?" campaign, Goodby will speak about selling ideas in to the client and touch on radio campaigns he's worked on. There will be an open Q&A following his presentation.   

Joan Warner, chief executive officer of Commercial Radio Australia said the Siren Awards celebrate 10 years in 2014 and they provide a great opportunity to recognise excellence in Australian radio advertising.

Says Warner: "This year finalists come from around the country and the ads continue to raise the creative bar."

Last year's Gold Siren winner was the worldwide award-winning Metro Trains 'Dumb Ways to Die' campaign created by John Mescall and Pat Baron from McCann Melbourne. The spot went on to win the prestigious Cannes Radio Grand Prix.

The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country.

The best radio ad for 2014 will be announced at a breakfast on May 9 at Encore, St Kilda in Melbourne, starting at 7.30 am.

LISTEN TO THE FINALISTS

Single
Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M's), Argument
Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M's), Tears
Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M's), Refillers
DDB Sydney, Jim Curtis & Ryan Fitzgerald, Volkswagen, Road
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Friendship
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Loyal Advertiser
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Listener
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Trust
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Loyalty Expert
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Quality
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Revision
Gatecrasher, Perth, Adam Barker, Make Smoking History, Breathtaking
JWT, Perth, Dav Tabeshfar, Wilora Keeley & Tim Newton, RAC Batteries, Thursday
kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune - Hyena Doing a Lamaze
kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune - Kookaburra with Stutter
kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune - Octopus Dribbling Basketballs
Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Geek Speak-Klingon
Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Geek Speak-Dothraki
Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Geek Speak-Elvish
Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Bad Things Happen - SFX
Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Bad Things Happen - Hawking & Einstein
Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City Of Perth, Valentine's Day - Rest In Peace
Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City Of Perth, Valentine's Day - Big Spoon
Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City Of Perth, Valentine's Day - One and Only
McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Bossman
McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Baby Giraffe
McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Breakfast TV
The Brand Agency, Perth, James Wills & Garry Horner, Perth Zoo, Squirrel Monkey
WHYBIN/TBWA, Melbourne, Scott Glennon & Mick Bakos, ANZ, Nicole
WHYBIN/TBWA, Melbourne, Scott Glennon & Mick Bakos, ANZ, Merv
 
Campaign
AJF Partnership, Melbourne, Michael Skarbek, iSelect, Subtitles
BMF, Sydney, Piero Ruzzene & James Ross-Edwards, Lion Nathan, Enemies
Brainestorm, Perth, Basil Antonas, Psaros, It's True/Forgive me/As I Was Saying
Clemenger BBDO & Colensso BBDO, Brisbane, Levi Slavin, Simon Vicars, Brett Colliver, Marianne Harvey & Cristian Staal, Nimble Loans, Unexpected Happens
Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M's), Shopper's Please
CumminsRoss, Melbourne, Sarah Oteri & Josie Fox, Dairy Australia, Things That Sound Like a Cow
CumminsRoss, Melbourne, Chris Ellis & Aaron Lipson, Asahi Premium Beverages, Woodstock Bourbon 'Don't Go Changing' Campaign, Bandicoot/Bull/Billy goat
DDB Sydney, Jim Curtis & Ryan Fitzgerald, Volkswagen, Road/Drive/Street.
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Trust/Loyal Advertiser/Listener/Friendship
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Breakage/Dinner/Revision
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Quality/Loyalty Expert/United
Fairfax Radio Network, Brisbane, Resa Zekants, Sewco Sewing and Patchwork, Super Sewers/Sewco Sewing/Patchwork
Fairfax Radio Network, Brisbane, Paul Borny, Newstalk 4BC, You Could Love it Too Much
Fairfax Radio Network, Brisbane, Paul Borny, 4BC Sales, Sigmund
JWT, Perth, Dav Tabeshfar, Wilora Keeley & Tim Newton RAC Batteries, Don't let a Dead Battery Stop Your Day.
kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune Campaign: Hyena doing Lamaze, Kookaburra with Stutter, Octopus Dribbling Basketballs
kwp! Advertising, Adelaide, Corey Swaffer, Coopers DIY Beer, Coopers DIY Beer - Earplugs/Evidence/Paper Cut
kwp! Advertising, Adelaide, Corey Swaffer, Coopers Brewery, Mild Ale - Solar Car at Midnight/One Hand Clapping/Low Flying/Paper Plane
Leo Burnett, Melbourne, Edward Heckes & Daniel Sparkes, Seek Learning, Learnings from Seek Learning
Marketforce, Perth, Alida Henson & Megan Riley, City Of Perth, Burbs
Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, The Geekiest Promo in the Universe
Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Bad Things Happen
McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Metro Notify Campaign
McCann Sydney, Rachel Guest, Jack Wall, Damian Linklater, Mastercard, The Lokies
Saatchi & Saatchi, Sydney, Joe Hawkins & Jade Manning, The Powerhouse Museum, City Birds, Missile Dance, Asteroid Rock
Southern Cross Austereo, Gosford, Cameron Horn, East Coast Food and Beverage, A Fruity World - The Series
 
Craft
Brainestorm, Perth, Nick Gallagher, St John, Save at the Sales
Brainestorm, Perth, Nick Gallagher, RAC, RAC Batteries
Brainestorm, Perth, Marty Braine & Matt Thompson, Psaros, Forgive me
Cutting Edge, Brisbane, Mike Lange, Dreamworld, Running Scared
Cutting Edge, Brisbane, Mike Lange, Dreamworld, Ride Voice Overs
DDB Sydney, Jim Curtis, Ryan Fitzgerald & Danny Grifoni, Volkswagen, Road
Eardrum, Sydney, Ralph van Dijk (Eardrum), Paul Taylor (Sound Reservoir), Perth Zoo, Squirrel Monkey
Eardrum, Sydney, Ralph van Dijk (Eardrum) & Myles Lowe (Song Zu), Metro Trains, Metro 1
Eardrum, Sydney, Ralph van Dijk (Eardrum) & Myles Lowe (Song Zu), Metro Trains, Metro 2
Eardrum, Sydney, Ralph van Dijk (Eardrum) & Myles Lowe (Song Zu), Metro Trains, Metro 3
Eardrum, Sydney, Ralph van Dijk (Eardrum) & Colin Simkins (Gusto Music), Commercial Radio Australia, Quality
Eardrum, Sydney, Ralph van Dijk (Eardrum), Abby Sie (Song Zu), Nimble Loans, Dog Tutor
Eardrum, Sydney, Ralph van Dijk (Eardrum), Abby Sie (Song Zu), Nimble Loans, Life Narrator
Eardrum, Sydney, Paul Taylor, Perth Zoo, Echidna
Fairfax Radio Network, Brisbane, Andrew Heynemann, Silkstone Denture Clinic, Badly Fitting
Flagstaff Studios, Melbourne, Paul Le Couteur, Patties Party Pies, Party Boy
Flagstaff Studios, Melbourne, Paul Le Couteur, Van Wright Foundation, Glitch
Flagstaff Studios, Melbourne, Paul Le Couteur, TAC, Mother's Day
Flagstaff Studios, Melbourne, Paul Le Couteur, Epworth Hospital, Backyard
Flagstaff Studios, Melbourne, Paul Le Couteur, Patties Party Pies, Party Boy
Flagstaff Studios, Melbourne, Paul Le Couteur, Patties Party Pies, Party Girl
Gusto Music, Melbourne, Cameron Giles-Webb, Simplot - John West, Tomato and Onion
McCann Sydney, Anthony Aston, Mastercard, Coffee Snob
Rumble Studios, Sydney, Tone Aston, NIB, Slip and Slide
Rumble Studios, Sydney, Tone Aston, NIB, BBQ
Smooth 953, Sydney, Shelley Klum & Rusty Graham, Stretch a Family, Comin Home
Southern Cross Austereo, Brisbane, Ray Hahunga, Movieworld, Don't Go

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