SKY Television uses the power of social media to topple Game of Thrones' King Joffrey via DDB NZ

Joffrey.jpgIn anticipation of the launch of the fourth season of the cult TV series Game of Thrones, DDB New Zealand and SoHo, SKY New Zealand's premium entertainment channel, are giving audiences across the globe a unique opportunity to bring down one of the most hated fictional characters of all time, King Joffrey.

Through an experiential and social media event, Game of Thrones fans are challenged to use their collective voices through the power of social media to topple the king, using the hashtag #bringdowntheking.

DDB has coordinated the production of a giant seven meter statue of King Joffrey, with the help of production company, Finch, which has been erected in Aotea Square, one of Auckland's largest public squares. The statue has a rope positioned around the King's neck, attached to a winch, and fans are encouraged to pull the statue down by using the hashtag on Twitter. With every tweet, the statue will be one cog closer to toppling.

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Says Travis Dunbar, SKY's director of programming: "Game of Thrones is a worldwide phenomenon and King Joffrey is quite possibly the most hated fictional television character of all time. It's exciting to give fans an opportunity they are dying for; to assist in the demise of the King of the Iron Throne.

"First we saw a giant 40-foot-long dragon skull wash up on a beach in Dorset, England* and now it's New Zealand's turn to spark the fury."

Says Shane Bradnick, DDB executive creative director: "It's great to be working with clients that want to create ideas that bring the fictional, digital and real worlds together. Let's bring the bastard down!"

Fans will be able to stay abreast of the campaign progress and Twitter feed via bringdowntheking.com and watch as the boy-king statue eventually falls via the webcam live stream.

Agency:  DDB Group New Zealand
Client:  SKY Television

SKY Television:
Marketing Director:  Mike Watson
Product Marketing Manager:  Amber Cooke

DDB Group New Zealand:
Executive Creative Director:  Shane Bradnick
Creative Director:  Chris Schofield
Digital Creative Director: Haydn Kerr
Art Director:  Adam Thompson
Copywriter:  Rory McKechnie
Senior Account Director:  James Blair
Account Manager: Georgia Newton
Agency Producer:  Tania Jeram
Executive Producer:  Judy Thompson
Digital Business Director: Paul Pritchard
Digital Executive Producer: Liz Knox
Lead Digital Designer: Jason Vertongen
Senior Technologist: Cameron Crosby
Developer: Cain Coulton
 
Mango Communications:
Senior Account Director: Sean Brown
Senior Account Manager: Eleisha Balmer


Film Company (production) - Finch
Executive Producer: Rob Galluzzo
Executive Producer:
Michael Hilliard
TV Producer: Camilla Dehnert
Camera Operator: Sam Britten
Production Designer: Bruce Everard
Prop maker: Phil Gregory
Construction Manager Grant Bailey
CNC Machining: Styrotech Limited
3D character modeling : Michael Ulloa
Engineer: Nick Barnfield

Live Streaming - Slip Stream
Managing Director: Aaron Crabb

5 Comments

Kiwis Winning again said:

Very Nice

Nice said:

Good buy from the client.
Also supplied budget beyond the stunt for a quality site. So often only the hero piece is backed. Well done DDB & Sky.

realist said:

yep game of thrones really needs an ad campaign....baahaahaahaahaaa

Hey Realist said:

The show itself might not, but the Sky Channel that it airs on (Soho) costs extra to sign up to, therefore it's worth them advertising and trying to get all those die-hard fans to subscribe for the new series, which airs within 24 hours of the USA.

baahaahaahaaa.

macca said:

Nice work

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