Sportsbet launches new tablet app with man-sized solution via Grey, Mebourne

SPORTSBET-TVC.jpgCB Exclusive - Grey Melbourne's new Sportsbet campaign positions their tablet app as a man-sized solution in a time of teeny tiny tech.

The production company for the TV spot was The Sweet Shop and Flagstaff Studios produced the radio spot.

VIEW THE SPOT
PLAY THE RADIO SPOT

Client: Sportsbet.com.au
Agency: Grey Melbourne
Executive Creative Director: Michael Knox
Art Director: Jackson Harper
Copywriter: Shannon Crowe
Agency Producer: Sandi Gracin

Production Company: The Sweet Shop Australia
Director: Sam Holst
Producer: Phil Liefting
Managing Director: Wilf Sweetland
Executive Producer: Edward Pontifex
Executive Producer: Fiona King
DOP: Bob Humphreys
Editor: Cushla Dillion
Post Production: Method Studios
Visual Effects: Alt VFX

12 Comments

Donkey said:

Love it!

VO said:

Why did they change the voice-over talent? It's lost all the fun of the previous ads. Pedestrian at best.

Better said:

Better than anything else in the category at the moment.

Alt VO said:

Sportsbet's come of age. Me likey! I'll walk amongst the pedestrians any day.

Tigout said:

Far cry from pedestrian, great new direction for Sportsbet, funny stuff!

gee-bees said:

haha nice one guys. the radio is killer!

Budgy said:

Help! I'm trapped!

58008 said:

Skinny dude in the gym made me snort. Not sure why.
Good for Sportsbet. Less screaming than usual.

Where credit's due said:

This is very good. Great casting and overall style. VO nicely done too by the way, nothing wrong with that at all. Well handled.

Bitch said:

Love it

Adness said:

Best ads Sportsbet have done for quite some time. Well done to the agency.

Andrew said:

This is great casting on voice over. This is fun time in my wording. But i want to know more about voice over. How can i use your staff and when?

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