Sportsbet launches new tablet app with man-sized solution via Grey, Mebourne

SPORTSBET-TVC.jpgCB Exclusive - Grey Melbourne's new Sportsbet campaign positions their tablet app as a man-sized solution in a time of teeny tiny tech.

The production company for the TV spot was The Sweet Shop and Flagstaff Studios produced the radio spot.


Agency: Grey Melbourne
Executive Creative Director: Michael Knox
Art Director: Jackson Harper
Copywriter: Shannon Crowe
Agency Producer: Sandi Gracin

Production Company: The Sweet Shop Australia
Director: Sam Holst
Producer: Phil Liefting
Managing Director: Wilf Sweetland
Executive Producer: Edward Pontifex
Executive Producer: Fiona King
DOP: Bob Humphreys
Editor: Cushla Dillion
Post Production: Method Studios
Visual Effects: Alt VFX


Donkey said:

Love it!

VO said:

Why did they change the voice-over talent? It's lost all the fun of the previous ads. Pedestrian at best.

Better said:

Better than anything else in the category at the moment.

Alt VO said:

Sportsbet's come of age. Me likey! I'll walk amongst the pedestrians any day.

Tigout said:

Far cry from pedestrian, great new direction for Sportsbet, funny stuff!

gee-bees said:

haha nice one guys. the radio is killer!

Budgy said:

Help! I'm trapped!

58008 said:

Skinny dude in the gym made me snort. Not sure why.
Good for Sportsbet. Less screaming than usual.

Where credit's due said:

This is very good. Great casting and overall style. VO nicely done too by the way, nothing wrong with that at all. Well handled.

Bitch said:

Love it

Adness said:

Best ads Sportsbet have done for quite some time. Well done to the agency.

Andrew said:

This is great casting on voice over. This is fun time in my wording. But i want to know more about voice over. How can i use your staff and when?

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