The Lost Dogs unveils ‘Human Walking Program’ adoption campaign via GPY&R, Melbourne
GPY&R Melbourne has created a new adoption campaign for The Lost Dogs home where the dogs do the rescuing – The Human Walking Program.
The Human Walking Program has been designed to help desk-bound office workers break the shackles of sedentary corporate life by introducing them to a friendly adoption dog for a quick lunchtime walk or pat. The inaugural event will be held in the Flagstaff Gardens, Friday 4th April from 11am ’til 2pm.
Dogs up for adoption will be at the event, with information and advice provided by the Lost Dogs Home staff and volunteers on the day.
The Lost Dogs Home Human Walking Program will be supported by press, outdoor, radio and digital as well as public relations from PPR, with the view to becoming an annual event.
Client: The Lost Dogs Home
Product: The Human Walking Program
Agency: GPY&R Melbourne
PR: PPR
Chief Creative Officer: Ben Coulson
Creative Director: Evan Roberts
Art Director: Jake Barrow
Copywriter: Katie Britton, Matt Lawson
DP/Editor: Tom Marley
Senior Digital Account Manager: Daniel Smith
Account Executive: Tristan Rennick
Senior Account Manager: Katy Greening
PR: Gareth Beck and Tegan Dunne
Photography: Thom Rigney
Producers: Katherine Muir, Luisa Peters
Production: Elise Trenorden
Studio and Design: Caleb de Gabriel, Gerry Matthee, Yancy Murillo
3 Comments
The Stick for the Sydney Dogs Home?
Won everything.
Hmmmm.
Brilliant idea for a very worthwhile cause. I love it.
Go Jake!
We got one of these in our office letterbox earlier this week and everyone agreed it was a fantastic idea. Nice one!