Vale Alan Wooding - a selfless creative director who freely gave his time to help junior creatives

WOODING-COVER.jpgMany in the industry will be saddened to hear of the passing of influential Australian creative director Alan Wooding, who died recently from a lung infection and pneumonia, aged 69.

Wooding (together with long-time creative partner Andrew Nairn) appeared on the very first cover of Campaign Brief in June 1987. Wooding is on the right.

Wooding was a selfless creative director who freely gave his time to help junior creatives. He had a good eye for spotting talented people like giving David Droga his first job fresh from AWARD School, as he did for Siimon Reynolds and Paul Bernasconi. Reynolds would later form Omon, in turn hiring Droga and Bernasconi. He also took Danny Searle from a production job into the creative department and hired junior Scott Waterhouse from the UK.

Early in this career Wooding launched Bankcard in Australia when he was with JWT; he launched Audi cars in Australia through DDB (his favourite Audi ad appeared in CB's Millennium Book - pictured below); at Leonardi & Curtis Sydney he created the first real creative campaign for Freedom Furniture which built the busines to a size where the three partners sold and became millionaires.
Wooding-1.jpgAs FCB creative director he helped win the Garuda Indonesia account internationally creating work in Australia that appeared worldwide. He was creative director on the successful launch of Dynamo liquid using Sir Les Patterson and the launch of Dynamo concertrate using TV series Mother & Son. It was the first time Colgate and soap powders from any company had ever won awards in Australia.

Wooding started Wooding Nairn & Brown in the early 90's with partners Andrew Nairn and Craig Brown. Among it clients was The Athletes Foot shoe store account. The agency worked with the owner of the company to develop a creative strategy that was so successful WNB was awarded the global account and the agency established an office in the USA. Only two other Aussie shops - Mojo and Omon - had done so prior to that time.

Wooding-2.jpgWooding was never one to mix socially in the ad community and always prefered others to get the credit. He believed in the value of awards but would always say the people that  really mattered were the consumers - they were the ones with the money - advertising's job was to get them to part with it.

Condolences to his wife Beverley and children Amy and Lucy.


Paul a said:


Rowan Dean said:

A fantastic guy, an enormous talent and a truly gifted creative director. Will be sadly missed. Rowan

Groucho said:

As a frightened junior suit just out of the sheep yards of New Zealand in 1974 at JWT Alan treated me with kindness and undue respect. Thanks mate, fare thee well.

Andrew Nairn said:

Thanks Al we had a lot fun.

Patsy P said:

Very sad indeed - and way too young to lose Alan. Always a gentleman, and always gave so much to young talent. Sincere condolences to his family.

Pete Cherry said:

Just terribly sad. My sincere condolences to Alan's Family, and of course to his close friend Andrew.
Alan was a true legend, as Andrew still is.

ian ford said:

a decent man. god speed alan.

Mike Salter said:

Alan was the definitive Quiet Achiever. I produced for him while at JWT and in the process, Al put me together with Johnny Marles and hence my subsequent career. He was a fine man and I'm proud to have worked with him. My condolences to his family.

Ron Mather said:

RIP Alan,very sad,you helped a lot of people.

Roddy said:

Wise Old Al...first writer I worked with. Good times back at DDB. Sad news, RIP mate

rocky said:

Farewell Alan, you were a good bloke.

Ted said; said:

Alan was talented and generous, but more importantly, a good and decent man.
My sincere condolences to his family.

Domi said:

Alan the Copywriter and great motivator said; 'Always remember; if you don't have a (relevant) clever line, then just say it straight.' And with the greatest of respect I salute you.

Richard Denham said:

Thanks Al

Paul F said:

Very sorry to hear the news. He was a lovely bloke, always a pleasure to bump into him and have a chat.


baz said:

Alan was a great unsung hero in the advertising world. A true friend.

Siimon Reynolds said:

I just read of this. I was thinking of All and searched online.
Al was a class act. A great student of the craft,and every bit as good a strategist as he was a writer. (And boy did he teach me some great copywriting lessons.)
Thanks mate for your love, care and wisdom.

Elizabeth said:

It is so sad to read of Alan's passing! Too soon. I met him, Bev and little Amy when Alan worked with my then husband Francois, not long after we had arrived from South Africa. Francois always said what a great colleague Alan was and how he enjoyed working with him. Francois went back to South Africa where he died several years ago.

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