Big W celebrates Bonds’ latest styles and range in new campaign via Saatchi & Saatchi, Sydney
May 16 2014, 2:20 pm | | 2 Comments
BIG W has released a TV campaign to reclaim its position as the leading retailer of Bonds.
Set to BIG W’s upbeat soundtrack Saatchi & Saatchi, Sydney brought the Bonds house party concept to life in this execution.
Agency: Saatchi & Saatchi, Sydney
Creative Director: Louise Mahoney
Art Director: Todd Sheldrick
Agency Producer: Pip Mackenzie
Group Account Director: Claudia Cullen
Account Director: Michelle Deluca
Director: Tina Bull
Producer: Tim Berriman
Production Company: Luscious International
Music: Uncanny Valley
2 Comments
Great to see Saatchi’s well and truly back to their iconic best after a couple of years in the creative wilderness! This should sit right up there in their top 5 spots of all time!
Whaddaya reckon?
I actually don’t see anything wrong with ads like this – not every ad needs to be some epic piece of content. The issue is the process and time it often takes to land on an ad like this. To many briefs ask for a big brand idea when all they really want is price and a product shot.