Cannes Contenders: JWT Sydney
How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
JWT Sydney
The I Touch Myself Project by JWT Sydney transforms the late Chrissy Amphlett’s song ‘I touch myself’, about female sexuality into a breast cancer anthem to inspire a generation of women to touch themselves for early cancer detection. Although there was no media budget, the project achieved over $7m in media exposure, and was picked up internationally by media including the Huffington Post, Rolling Stone and Billboard magazines, reaching audiences of over 400 million.
JWT Sydney, JWT Perth
The biggest killer on Western Australian roads is driver inattention, accounting for more deaths than speeding or drink driving. To raise awareness and learn more, JWT created the world’s first attention powered car. It uses custom neuro technology to make the car go when the driver pays attention and slow when they don’t.
JWT Sydney
Johnson and Johnson’s OTC worming brand, Combantrin, takes a light approach to an itchy situation in the latest spot via JWT Sydney, which aims to keep Australia’s favourite Threadworm treatment top of mind for mums.
Banlice: Bridge
JWT Sydney
Johnson & Johnson’s Banlice is the easiest way to remove head lice from children. This print campaign via JWT Sydney uses the instantly recognisable visual metaphors of a cable car and a bridge to dramatise the ease of lice transmission.
Banlice: Cab Car
JWT Sydney
Johnson & Johnson’s Banlice is the easiest way to remove head lice from children. This print campaign via JWT Sydney uses the instantly recognisable visual metaphors of a cable car and a bridge to dramatise the ease of lice transmission.
Band-Aid: Skateboard
JWT Sydney
JWT Sydney’s print and outdoor campaign for Johnson & Johnson talks to mums of sports-loving kids, and reminds them that nothing heals the hurt like Band-Aid. It uses the distinctive image of a freshly-removed Band-Aid to reflect the common causes of kid’s minor mishaps, from skateboarding, to rugby, to climbing trees.
Band Aid: Soccer
JWT Sydney
JWT Sydney’s print and outdoor campaign for Johnson & Johnson talks to mums of sports-loving kids, and reminds them that nothing heals the hurt like Band-Aid. It uses the distinctive image of a freshly-removed Band-Aid to reflect the common causes of kid’s minor mishaps, from skateboarding, to rugby, to climbing trees.
Band Aid: Tree Climb
JWT Sydney
JWT Sydney’s print and outdoor campaign for Johnson & Johnson talks to mums of sports-loving kids, and reminds them that nothing heals the hurt like Band-Aid. It uses the distinctive image of a freshly-removed Band-Aid to reflect the common causes of kid’s minor mishaps, from skateboarding, to rugby, to climbing trees.
1 Comment
How come when you click on the Attention powered car campaign there are no Perth creatives credited on it yet it’s down as a Sydney /Perth thing? I know the client is based over there but did anyone from that office have anything to do with the actual work?