Devondale introduces Mr Vanderhoof in new campaign breaking tonight via DDB Melbourne

May 4 2014, 11:38 am | BY Lynchy | 17 Comments

DEVONDALE-SMOOTHIES.jpgCB Exclusive – Murray Goulburn is set to release the first of the “next generation’ of advertising for Devondale via DDB Melbourne, this time for the product launch of Devondale Smoothies.

The agency introduces us to Mr. Vanderhoof, a delightful and multi-talented maths and geography teacher with a twist.

The campaign, launching tonight, was directed by Benji Weinstein at Exit Films. The TV spot will also run in cinema and be supported by point of sale nationally.

VIEW THE SPOT

The high-profile Devondale campaign of 2013 consisted of eight irreverently humorous executions that won the hearts of Australians through its unique dramatisation of everyday life and awkward moments.

Says DDB Melbourne executive creative director, Darren Spiller: “Last year we took the category conventions for dairy and turned them on their heads. We took regular daily scenarios, added unique but relatable characters and exaggerated them to the point of the ridiculous. The campaign is still driven by both a product and human insight but we’re adding a new dimension.  Pushing the boundaries a little more. Making sure that we spice it up and keep it fresh.”

Adds Devondale general manager Innovations, Marketing & Special Projects, Suzanne Douglas: “We were delighted with the campaign for Devondale last year, and with the results of course. The great work continues with the launch of NEW Devondale Smoothies – the team at DDB really understand the Devondale brand and have done a great job in integrating the product truth behind our most recent product innovation with the ad idea itself.”

Agency: DDB Melbourne

Darren Spiller – Executive Creative Director

Simon Bagnasco – Creative Director

Mike Fritz – Art Director

Chris Hanrahan – Copywriter

Simon Thomas – Head of Broadcast

Carol Sinclair – TV Producer

Lisa D’Amico/Naomi Gorringe – Group Business Director

Julia Sheehan – Business Director

Kirsten Tidswell/Hannah O’Brien – Business Executive

Production Companies: Exit Films  & Tool of North America

Benji Weinstein – Director

Alice Grant – Producer

Corey Esse & Emma Lawrence – Executive Producer

Ryley Brown – DOP

Fiona Dann @ The Casting Institute – Casting

Dave Whittaker of The Editors – Offline Editor

Ziggy Zigouras @ Method Studios – Online Editor

Colin @ Gusto Music – Sound

Client: Devondale

Suzanne Douglas – General Manager, Innovations, Marketing & Special Projects

Pam Burnett – Head of Retail Marketing

Adam Hamilton – Marketing Manager, Innovation

Joanna Teoludzka – Brand Manager, Innovation