Foxtel offers the freedom of control in latest integrated campaign via CHE Proximity
May 16 2014, 2:29 pm | | 21 Comments
Foxtel has launched its latest campaign ‘Freedom of Control’ with a new 60 second spot via CHE Proximity.
The campaign will run on TV, radio, digital and print.
21 Comments
Having watched this confusing and rambling ad, all I can say is whoever produced this work is out of control. And not in a good way.
One of the finest examples of the client controlling the suits, controlling the creatives.
So Awesomely crap it made me laugh.
How can unhear things?
Utter rubbish.
And my eyes! I want to spoon them from my head, putting that music over those great pictures (people who know how to make things that are watchable) and that badly written piece of dribble just destroys them.
Have some respect people, this should be a great brand.
No credits? Surprising. Looks like it may have had an idea in it at some point.
Did they get the work experience kid to do the V/O?
nah – they got the work experience kid to write the ad
Oh the irony
A fair bit of hatred for this one. It’s not great, but I’m not sure it deserves this onslaught. Foxtel seems to bring out the worst in everybody.
Fantastic work (by CHE standards).
But seriously this ad makes no sense but I reckon in the writer’s mind it sounded like the famous Apple ads.
Why is a kid doing the voice over? It makes no sense.
Nothing here makes much sense.
Suspect a big, big storm is brewing down Richmond way.
Awesome ad!!
Woo hoo, the new CHE Proximity – yeah!
Everyone with me?
I personally don’t think they used the word ‘control’ enough. Just my opinion.
Please give up your day job.
If this is the first ad to come out of CHE with their new saviour ECD, they are in big trouble.
This is like a bad internal manifesto video that got leaked to the public.
Never mind this particular ad, it’s this genre I pissed off with.
If I want to learn about the philosophy and psychology of control I won’t be going to ask a shit pay TV company.
This type of ad makes me sick, proselytising bullshit. I don’t believe it and I’m sure the general public don’t fall for it either. That means that as an ad it has zero integrity.
That said, I don’t blame the creatives one bit, I would imagine they got so pissed off with the whole thing that they just simply had to find a way of saying nothing at all, while the pissy-knickered MBA graduate client believed they were espousing the great leap forward.
Hey presto – that one’s off the desk, money please, next brief!
Jack Russell,
Take a great idea, add a lack of trust for the people involved to do their job, and you get this.
That’s what my ears on the street picked up via ultrasonic frequency.
So yeah normally I’d be grabbing the agency by the trouser cuff and baring teeth, but this time it ain’t their fault according to the other hounds out there.
The initial work was gold. The people involved from top to bottom were gold.
The potential for something awesome was gold.
One person turned it into one of the turds I normally carefully place on an Albert Park nature strip.
There’s the shame of it.
Complete disconnect. Please don’t tell me they used the TVC audio to make the radio ….?
Can someone please tell these geniuses that you can’t click a ‘Find out more’ button when watching a TVC?
LOL @Find out more… where?
Totally on par with this: http://image-store.slidesharecdn.com/bae32c40-db07-11e3-af72-12313d070a9d-large.jpeg
I knew you guys were bad. But this is next level bad. I didn’t think you could take it there… but you did.