Goodman Fielder appoints Havas Worldwide Australia to handle creative + media duties

Following a competitive pitch, Goodman Fielder, Australasia’s leading listed food company, has appointed Havas to handle all of its creative and media strategy duties on grocery brands including Praise, Meadow Lea, Olive Grove and White Wings.

Billings are undisclosed however media spend will significantly increase in 2014/15 compared to the previous two years as Goodman Fielder grocery re-invests into their brands.

This win is another for the Havas Village concept that brings creative, media, digital and PR teams together under one roof, to drive greater effectiveness and consistency for clients.

Says John Chatterton, marketing director at Goodman Fielder: “We are looking forward to working with the Havas group who have demonstrated great team spirit in their through-the-line approach to creative content development and strategic targeting to drive our brands forward.”

Says Anthony Gregorio, CEO of Havas Worldwide Australia: “We are delighted to be working with Goodman Fielder. They are an innovative company working in an extremely competitive sector. We look forward to bringing the benefits of the Havas Village strategy to help them win in the supermarket aisles.”

Says Mike Wilson, CEO of Havas Media: “The Goodman Fielder win is another indication that clients are excited by the integration of creative and media. Lots of people are talking about it, we’re actually doing it.”

Sydney creative agency, JOY, remain the agency of record for Goodman Fielder bakery products.