iNova set to launch an ‘inappropriate’ campaign for Duro-Tuss via Jack Watts Currie

May 30 2014, 12:02 pm | BY Ricki Green | 4 Comments

3DuroTuss Beach[3].jpgAustralians are being encouraged to “forget the spoon” when they’re fighting a chesty cough this winter, with the help of Australia’s first double-action chesty cough tablets from Duro-Tuss.

 

In Duro-Tuss’s first major campaign in ten years, the issue of inappropriate spooning is brought to the fore, with the help of creative agency Jack Watts Currie.

VIEW THE SPOT

DuroTuss Diving Board[3].jpgSays Colin Watts, Jack Watts Currie founding creative partner: “This is a great example of the interesting work you can do in a low-interest category when you have a brave client.”

 

The integrated campaign features TV, radio, digital, POS and a media partnership.

 

Production (Frame Set and Match):

Phil Meatchem – Director

Dave Kelly – Producer

Strategy / Creative:

Adrian McNamara – Creative Director

Benjamin Haynes – Strategic Director

Liz Nunan – Agency Producer

Andy Hardiman – Art Director

Rich Brophy – Copywriter

Carly Hanson – Account Director

Client: Elise Figuero – Marketing Manager

Barbra Messitt – Business Director

Ashleigh Krstanoski – Business Manager