Oyster Magazine teams up with Inception Digital Sydney to bolster the magazine’s digital platform

Oyster Magazine is set to expand its global audience after announcing it has merged with innovative Australian digital media company, Inception Digital.

The partnership will bring together the influential fashion title and the Sydney based digital media company to bolster the already-significant presence of Oyster’s digital platform oystermag.com.

Says Monica Nakata, Oyster co-founder and publisher: “We are excited to be joining forces with Inception Digital as it gives Oyster the opportunity to expand its footprint locally and internationally. We look forward to the next phase for Oyster and will have new products released this year.

“Oyster’s ethos of creativity, innovation and passion for publishing is one that is shared by Inception Digital. In collaboration with Inception’s talented team, we look forward to achieving extraordinary things in the world of digital publishing by creating richer content and new digital publishing models.”

Inception Digital’s general manager Jade Harley said the merger significantly expanded the company’s publishing platform.

Says Harley: “Oyster is another great brand to add to our already impressive portfolio of publishers and platforms. The scale of out network means that now, more so than ever before, Inception Digital is the number one destination for brands looking to engage with a forward thinking and influential audiences.”

A newly redesigned oystermag.com will launch later in 2014 with improved functionality, richer content, and brand new platforms to showcase Australia’s most exciting emerging creative talent.