Unibet Australia appoints Leo Burnett Sydney as the online gaming company’s new agency partner

Building on the successful start to the year with the addition of the Woolworths account, Leo Burnett Sydney has announced a key new account win with its appointment by Unibet Australia, one of the country’s leading online gaming companies.

With the strong backing of its parent company, Unibet Australia’s growth plans have seen it look to Leo Burnett Sydney.

Says Patrik Andersson, general manager Unibet Australia: “The Australian betting market is very mature and it was very important to find a partner that would help us differentiate ourselves from our competitors.  Leo Burnett was the partner that best showed us the potential for Unibet Australia to do so both strategically and creatively.

“We felt that Leo Burnett really stood out in the pitch process for their strategic understanding of our key target market and bringing it to life in a way that will really make an impact in the market.”

Says Pete Bosilkovski, client services director of Leo Burnett Sydney: “The underdog and challenger positioning are what particularly attracted us to the Unibet opportunity. Against the backdrop of a saturated market with competitors all making the same claims, we’re excited by the prospect of changing the game and helping Unibet to achieve their business expansion goals.”