Cannes Contenders: Contagion
How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Contagion
Tasti, a New Zealand snack company, has been a regular in kiwi pantries for over 80 years. And while they may be a household name with grandmas, most young people had never heard of them. Contagion, Auckland’s challenge was to make Tasti famous with the next generation of kiwis. So the agency started where they spend every waking minute and created Ad Kitchen. A social campaign where kiwis chose the ingredients of the ad.
Contagion
Telecom wanted to reach the influential crowd of Remix readers, and their current traditional advertising wasn’t cutting through. Remix’s mid winter party was approaching and Telecom was the main sponsor. Contagion New Zealand were challenged with making a relevant print ad for this hard to reach audience.Remix readers will always flip to the social pages to see if their photo made it to print. Based on this insight, Contagion created the first interactive and democratic social pages where attendees could vote themselves into the pages of the magazine.