Corporate advisory firm McGrathNicol appoints Sefiani as new stategic communications agency

Corporate advisory firm McGrathNicol has engaged Sefiani as its strategic communications agency following a competitive review process. 

McGrathNicol is a market leader in Australia and New Zealand, with deep expertise across multiple sectors.

To coincide with the firm’s tenth anniversary, Sefiani’s specialist professional services group will focus on profiling McGrathNicol’s expertise in advisory, forensic and transaction services while building on its strong heritage in corporate recovery.

Sefiani will work with McGrathNicol to develop and implement a strategic communications program to promote and extend the firm’s brand through thought leadership and media engagement.

Says Robyn McKern, CEO, McGrathNicol: “We were impressed with Sefiani’s ideas and fresh thinking, the expert team on the account and their deep understanding of our sector. We look forward to working together to implement our strategic communications strategy and highlight McGrathNicol’s advisory expertise.”

Says Robyn Sefiani, managing director, Sefiani: “We are excited to be working with McGrathNicol as a leader in its field, with talented partners doing great work with some of Australia’s leading corporations. We’re looking forward to raising the profile of the firm, its partners, corporate products and services.”