Soccer fans get the chance to re-write World Cup history with the launch of a new interactive app for Kia and SBS via Mnet and Innocean Australia
Kia Australia and SBS is giving those who didn’t make it to Brazil for the World Cup a chance to feel like they are part of the match from the comfort of their couch with a new app designed by Mnet, supported by a campaign via Initiative Media and Innocean Worldwide Australia.
Mnet’s new App is delivering groundbreaking sponsor integration, orchestrated by media agency Initiative, within SBS’ 2014 World Cup Broadcast. Australian soccer fans have multiple opportunities to re-write the global sport’s history – by using their smartphones to save some of the World Cup’s most famous goals.
A total of seven World Cup goal attempts by Football’s most famous players including England’s David Beckham and Portugal’s Cristiano Ronaldo are appearing on Australian televisions during the 2014 World Cup competition. Using a newly developed App and Mnet’s proprietary second-screen HARK technology, fans can attempt to save these goals and build their points in a national competition.
Says Travis Johnson, Mnet CEO: “The seven goals in the series were digitally re-created from a goal keeper’s perspective to bring a highly realistic view of the ball strikes and potential goal-saving action.”
Action scenes for the series were filmed at Sydney Olympic Stadium with David Zdrilic, who is an SBS Ambassador and played 30 times for Australia, once scoring eight goals in a single game. The World Cup Shootout App is being promoted throughout the tournament by SBS and can be downloaded from the iTunes and Google Play stores. The Video challenges are also hosted on Kia’s website, the Channel’s website and to a global audience on YouTube.
Says Steve Watt, general manager, marketing, for Kia Australia: “This is a perfect platform to promote the sporty Kia Pro_cee’d GT to a technology savvy, and highly engaged, World Cup audience.”