TAC promotes Auto Emergency Braking in VIC in new campaign via Clemenger BBDO Melbourne
The Transport Accident Commission (TAC) and Clemenger BBDO Melbourne have launched a new campaign, to save Victorian lives, featuring new vehicle safety technology that automatically applies the brakes when a collision is imminent.
Auto Emergency Braking (AEB), already a standard feature on more than 50 car models available in Victorian showrooms, has the potential to significantly reduce the number and severity of rear-end collisions, ultimately reducing road trauma in the Victorian community.
Says Gordon Rich-Phillips, assistant treasurer: “The new TAC campaign aims to drive consumer demand for the technology in the same way earlier campaigns drove a sharp increase in the uptake of safety features like curtain airbags and electronic stability control (ESC).
“As part of the Road Safety Strategy, the TAC campaign encourages Victorians to visit howsafeisyourcar.com.au and consider purchasing a vehicle fitted with technology that can save lives and AEB is just one of these features that car buyers should consider.
13 Comments
kind of like this but without drama and emotion:
https://www.youtube.com/watch?v=bvLaTupw-hk&feature=kp
Drove past the shoot in Middle Park. There was so much action I almost crashed into someone!
this is garbage. Not sure why they even moved.
All this ad tells me is that hipsters shouldn’t be aloud to drive.
And the other comment is right… this is soulless. CREDITS PLEASE!!!
Wow, marketing claims another scalp.
TAC is officially off the boil now with Clems.
So sad, Grays last work just won a gold lion.
Solid work for a tough brief. Well done.
Sometimes an ad just needs to get a point across simply and clearly.
This does that.
A good change from the sadverising.
All ads need to get a point across, doofus. That’s their only job.
But we used to be able count on Clem’s Melbourne to do it in a way that was highly original, and therefor engaging, memorable and effective.
A single tear of bitter disappointment rolled down my cheek when I realised we can no longer count on Clem’s.
Same agency, similar thought, similar execution. https://www.youtube.com/watch?v=SDJLxLfD_GE
It’s hardly a ball tearer but is probably worth slaying in context with other ‘How safe is you car’ ads as opposed to TAC.
https://www.youtube.com/watch?v=P0N5JcFqx4M&list=PLA8F4BF9745ABFC7C&index=1
I get the message, I do.( I see that the Clems creative dept have cast themselves again, but that’s another whole conversation).
But my understanding of AEB is that it’s a very expensive option on some very expensive cars. This does not help most drivers. So…. what’s the point?
I think the Grey-lovers are forgetting they also did a lot – a lot – of very plain simple stuff like this. Look at the other ‘how safe is your car’ stuff.