The Wheeler Centre uncovers important topics in a new campaign via Clemenger BBDO Melbourne

CB Exclusive: This weekend, Clemenger BBDO Melbourne and the Wheeler Centre launched a campaign aiming to uncover the important topics missing from public discussion.

Part guerrilla street art and part New Yorker-style caption contest, the most intriguing and thought-provoking tweets using #discuss will be immortalised as a historical marker and put up on buildings and surfaces throughout Melbourne and its surrounds.

The first tweets to be made into markers include:

“Why, in a world full of phones does no one call to chat? #discuss” by @AnnabelTellis (placed outside a Telstra store)

“Focus group results are the true measure of our national character. #discuss” from Crikey.com.au editor @sophblack.

“Every politician should have to live for one week with one of their poorest constituents. Even if it’s hell for the constituent. #discuss” by the irrepressible @reallykazcooke, which was stuck on the wall next to local MP Clem Newton Brown’s office. Well known for his social media presence, Newton Brown quickly joined the conversation, bantering back and forth with Kaz Cooke.

Pauline O’Brien, head of marketing and communications at the Wheeler Centre, says she is looking forward to seeing what topics rise to the top during the live phase of the project.

Says O’Brien: “Twitter will spark this campaign but it’s people’s reactions that will really set it alight. Turning something as intangible as a tweet into a permanent object means people will be exposed to new questions, ideas and talking points and will in turn discuss them within their own community.”

The campaign will run for nine days, with 100 markers produced during that time. It aims to uncover what people want to know more about and what they care about but don’t entirely understand. It will find out what we urgently need to #discuss.

The campaign runs until Sunday 8 June on Twitter. You can follow it through the special #discuss website, wheelercentre.com and via @wheelercentre.

The Wheeler Centre

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