Warheads Australia appoints Huckleberry Agency as new creative partner and launches a new TVC
Huckleberry Agency has won the creative work for Funtastic brand Warheads, launching a TVC to market this month.
Huckleberry manages the media for Funtastic and had their remit extended to include creative when the brand was looking to create their first ever above the line brand media campaign, showcasing their sour candy to a new generation of kids.
The full-service agency worked with Funtastic to develop a TVC based on the brief to capture ‘The Ultimate Sour Experience’ in an emotive and compelling way, also managing the media placement for the TVC, with market prioritisation towards top rating kids’ programmes, and targeted digital advertising on Youtube.
Says Simone Failla, brand manager at Funtastic: “Huckleberry has created the ideal TVC for us to introduce the iconic Warheads product to a new generation of kids. They have shown an impressive insight into our current target audience but have also acknowledged the nostalgia associated with our brand.”
Says Melissa Roberts, MD at Huckleberry Agency: “It has been great to work with Warheads on this campaign and to provide a full service from strategy and concept development, through to execution and media placement. This TVC is a fun take on Warheads that we feel will really resonate with the target audience.”
Underpinning the creative was the need to reinvigorate the brand and arouse interest and awaken nostalgia in the target demographic of 90’s kids – and kids of today alike. The resulting spot appeals to kids’ sense of humour and features a young boy’s animated reaction after eating a sour Warhead.
Creative and Media: Huckleberry Agency
Executive Producer: Stuart Gosling
Director: Tim Melville
10 Comments
I just came from Cannes to this. Literally the first ad I have seen since back on Aus soil.
Fantastic work and very well executed – I just love advertising like this. And what a great story! The first ever above-the-line campaign!
Brilliant strategy too – to push candy to a new generation of kids. You must be so proud of yourselves.
I’ll take some of what that kid’s having.
looks like the intern made this for a slab of beer
Does well for the target market who are not expecting some deep insight into their behaviour. Call off the hounds.
Drugs are a hell of a drug
It’s like bringing home the most attractive girl in the bar and falling asleep immediately.
Opportunity missed, dropped, gone.
And so the shit rolls on.
This is my friend Luke Chard’s first acting job. HOW DOES HE DO THAT WITH HIS FACE!?
I bet he was paid a lot.
LOL.
It’s a good Ad and you know it.
I liked the part where he ate the warhead.