70 entries received in IPA Effectiveness Awards

mervyn-davies.jpgSeventy entries have been received for the prestigious 2014 IPA Effectiveness Awards, from brands including ITV, Kit Kat, Virgin Trains, BT, McDonald's and O2, among others.

The Awards are widely considered to be the most rigorous effectiveness competition in the world with entrants having to prove beyond reasonable doubt that their marketing communications campaign paid back. The Awards also provide the richest communications database in the world.
The entries were received from across the globe including Australia, Canada, Columbia, Denmark, Germany, Hong Kong, India, New Zealand, Philippines, Peru, Singapore, USA and the UK. There were 51 single entries and 19 joint entries and 35 entries used econometric modelling.
 
The 70 entries are:
 
Aldi by McCann Manchester                                     
Aviva by AMV BBDO
Be Clear on Cancer by M&C Saatchi
BHF by Grey London
Blue Dragon by JWT
BT by AMV BBDO, BT, Maxus and OgilvyOne Worldwide              
Cancer Research UK by AMV BBDO and Cancer Research UK                                     
Cuprinol by 18 Feet & Rising
Dacia by Publicis London, Manning Gottlieb OMD and The Effectiveness Partnership                     
Daihatsu by ARTWORK
Doritos by AMV BBDO and PepsiCo                                       
EasyJet by VCCP and OMD                                         
EDF Energy by AMV BBDO and Havas Media                                      
Enterprise-Rent-A-Car by Dare
Everest by MBA and MediaCom                                              
Expedia by Ogilvy & Mather Advertising and Expedia                                    
Fairy by Grey London
Fire Safety by RKCR/Y&R
First Direct by JWT
Ford by Blue Hive
Foster's by adam&eveDDB
Garnier UltraLift by Publicis
Gillette by AMV BBDO
Group of Humanitarian Attention to the Demobilised by Lowe & Partners
I Quit (National Smoking Control Campaign) by Ogilvy & Mather
IKEA Catalogue by 303Lowe
ITV by ITV
Kärcher UK by Kärcher UK Ltd
KitKat by JWT
Land Rover: Range Rover Sport by Imagination, Mindshare and The Brooklyn Brothers                 
Lays by AMV BBDO, Energy BBDO and PepsiCo
Lays by Energy BBDO      and AMV BBDO                                                             
Lidl by TBWA London
Lifebuoy by Lowe Lintas + Partners
London 2012 (Travel Demand Management) by M&C Saatchi
Lottery by AMV BBDO and Havas Media            
Lux by JWT and Unilever                                             
Maaza by Leo Burnett India
Make Health Last by Lowe Roche
Mattessons / Fridge Raiders by Saatchi & Saatchi
McDonald's by OMD Denmark and DDB Copenhagen                                    
McDonald's Sponsorship of London 2012 by Leo Burnett
Mercedes by AMV BBDO
Milo by Ogilvy & Mather
Mini UK by Vizeum and Iris London
Missing People by Outdoor Media Centre
Mobile Internet by DDB Tribal Group
National Depression Initiative (NDI)        by FCB New Zealand
New York Bakery Company by Now
O2 by VCCP
Only by UncleGrey
Pancreatic Cancer Action by Team Darwin Ltd
Pedigree by AMV BBDO
Petplan by Now
Premier Inn by RKCR/Y&R
QualitySolicitors by Tangible London
Ready Baked Jackets by PHD Media
Right Behind Gay Footballers by Lucky Generals, Crispin Porter & Bogusky and M2M     
Sainsbury's by AMV BBDO, Blue Rubicon, PHD Media and Sainsbury's
Sensodyne Pronamel by Grey London
Specsavers by Manning Gottlieb OMD
Sprite by Ogilvy & Mather Pvt. Ltd.
Sting Energy Drink by DDB Philippines Inc.
Supermalt by Mediareach Advertising
TFO by Lowe Roche
The LEGO Movie ad-break by PHD Media
The Salvation Army by Mike Colling & Co and WAA                                         
Tide by Leo Burnett India
Twix by AMV BBDO and BBDO NY                                           
Virgin Trains by Manning Gottlieb OMD
              
The judging panel for this year's Awards will be headed up by chairman of judges Lord Davies of Abersoch, CBE (pictured) alongside convenor of judges Lorna Hawtin, head of planning, TBWA/Manchester and deputy convenor of judges Bridget Angear, joint chief strategy officer, AMV BBDO.
 
The 2014 Awards are sponsored by Thinkbox - overall sponsor and supported by Ipsos ASI; Newsworks; The Oval Group, Campaign and Warc, the official publisher of IPA case histories.
 
Says Lord Davies of Abersoch: "Creativity is key to a business's bottom-line, which is something that this year's haul of amazing entries truly exemplify. These fantastic stories from across the globe provide a veritable feast of fascinating insights and proof of ROMI which demonstrate the power of advertising in transforming a client's business. They are a must-read for anyone keen to boost their commercial success."
 
Says Hawtin: "The IPA Effectiveness Awards always bring forth some hugely powerful stories and this year's entries are no different. The rigour with which campaigns are evaluated obviously continues to improve across the industry and these Awards remains a showcase for the very best practice in this respect - not only in the UK, but increasingly abroad. Let's hope that interrogation at this level becomes the norm rather than the exception, as only then can our industry claim to be creative business partner, and not simply creative partner for business." 
 
Says Lindsey Clay, chief executive, Thinkbox, the overall Awards' sponsor: "These are the Awards to win. They get to the heart of what advertising is all about and they demand the highest standards of proof. Thinkbox is incredibly proud to have been sponsor for the last nine years."

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