ANZ launches Australia’s first interactive hologram event featuring Keith Urban via R/GA
ANZ is today bringing innovation to the marketing of its new digital app Grow by ANZ, by hosting Australia’s first interactive hologram event featuring none other than Australian superstar Keith Urban via R/GA.
Says Joyce Phillips, ANZ Global Wealth CEO: “Grow represents a series of innovations that are about helping people better connect with their financial future.
“We know our customers need help to break through the complexity and organise their finances. By bringing together banking, investments, superannuation and insurance in one easy-to-use digital experience, we are helping customers connect, protect and grow their wealth.
“As part of the Grow program we looked for an innovative and breakthrough approach to engage with customers around the simple new solutions we’re delivering across multiple environments.”
“The interactive hologram provides a great opportunity for us to connect with our customers in a totally new way across a range of media including live events, social media, TV and print advertising.”
ANZ is celebrating the launch of Grow by ANZ with showcase events in Sydney and Melbourne on the following dates and times:
· Sydney, Thursday, 10 July 2014, Westfield Sydney
· Melbourne, Monday, 14 July 2014, ANZ Centre, Docklands
· Melbourne, Saturday, 19 July 2014, Chadstone Shopping Centre
Says Phillips: “Our aspiration with our series of Grow innovations is to help our customers not only grow their wealth but to also grow their confidence and knowledge to enable better choices and improve their financial wellbeing.”
For more information about Grow by ANZ or the Keith Urban Experience visit: www.anz.com/watchitgrow.
R/GA – lead creative, content
Noble Brands Worldwide – second creative
Belle-Laide Events – activation
Haystac – PR
PHD – media buying
Production Co: Collider
Director: Patrick Fileti
11 Comments
god, I pray this is some stunt for something much, much cooler.
Communicating the notion of ‘simple solutions’ through an ‘interactive hologram…. sounds complicated.
Besides, isn’t Keith Urban a kind of hologram anyway?
This is so great to see this level of event in Australia finally. World class!
Built the website.
Please tell me not RGA.
Please?
Sorry RGA and ANZ I’m struggling to see any connection between this half baked idea and the grow program that you’re trying to sell.
With RGA nipping at ya heels you’ve got to be fairly nervous, huh Whybin?
I don’t know if this is more embarrassing for Whybin or R/GA…
I can’t help but feel the client was so star-struck, the thought of a little dinner for two with Keith won out over common sense. What this has to do with Wealth creation is beyond me.
Laughable.
Sounds more like the client was star struck by RGA unfortunately they didn’t deliver
I think this is the first time the words “innovation” and Keith Urban” have been used in the same sentence.