beyondblue continues anti-discrimination campaign via Marmalade Melbourne

Screen Shot 2014-07-29 at 9.01.47 am.jpgbeyondblue has continued its anti-discrimination campaign with the launch of 'Stop. Think. Respect' via Marmalade Melbourne.

The campaign continues to highlight the psychological effects of subtle discrimination. This time on the Aboriginal and Torres Strait Islander community.

The online, television, digital poster and social media campaign brings to life some of the more discreet, yet no less hurtful, forms of discrimination and racism.
Over a lifetime, events and actions such as these, that we can see almost everyday, can lead to depression and anxiety among Aboriginal and Torres Strait Islander people.
It is not simply the big, brash racist comments and actions. It can be these less obvious forms that just grind away at an individual.

The campaign aims at getting people to question their own behaviour and understand the implications of such casual discrimination.
The campaign encourages people to join the conversation at #StopThinkRespect.
Client: beyondblue
GM Marketing and Communications: Janine Scott
Major Campaigns Advisor: Rhiannon Bell
Project Manager: Sarah Squire
Agency: Marmalade
Executive Creative Director: Neil Mallet
Creative Director: John Akritidis
Director of Client Service: Lisa Gumbleton
Senior Account Manager: Hayley Sims
Producer: Beaver
Production Company: Guilty
Director: Corrie Jones
Producer: Rohan Timlock
DoP: Shelley Farthing-Dawe

Post Production: Cutting Edge
Editor: Billy Browne
Colorist: Martin Greer
On-Line Editor: Viv Baker
Post Producer: Bronwyn Ketels

Sound: Final Sound
Music Composer: Paul Ruske
Sound Designer: Craig Conway
Sound Producer: Laura Hesse


Good said:

Well done

ryan said:

I really love that spot. great job!

V said:

Good work. A tough subject.

Depressing said:

A great insight, so over cooked and belaboured it sadly loses impact.


Malcolm said:

Yeah the scary guy over cooks it and fucks it up.

not quite said:

Good line. Not a bad idea, although done a fair bit.
But the casting and heavy handed execution leaves nothing for the viewer to pin together.

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