Corality Financial Group picks Bullseye as new digital partner + launches new website + videos

Corality major roads.jpgBullseye, part of STW, has just delivered the first phase of the refreshed digital strategy for client, Corality Financial Group.

Dedicated to exceptional financial modelling, Corality wanted its digital presence to reflect its service offering, by reinforcing its guiding rules of consistency, transparency and flexibility - the rules upon which they founded SMART, Corality's best practice financial modelling methodology.

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So that its global client base could truly experience the confidence Corality delivers through its leading consulting practices, Bullseye are working with Corality to create a new website which will be supported by a focus on digital content. Corality now shares its vision and service offering through this enhanced digital presence.

Says Rickard Wärnelid, Group CEO of Corality: "The development process for quality web solutions shares many attributes with financial modelling development, and we were continuously impressed with Bullseye's agile methodology. The in-depth requirement analysis at the initial stages of the project ensured perfect alignment with our current needs and our strategic targets."

In addition to the website, Bullseye has written, produced and shot two videos to date for Corality. This includes a vision video shot on location with some of the Corality executive team, cut with edited footage from some of their clients' projects around the world; and a video highlighting the benefits and reliability of their SMART methodology.

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