Local holiday booker Great Ocean Road Holidays launches cinematic campaign via Bengar Films
Victoriaʼs Great Ocean Road is some of the most stunning coastline in the world. Local holiday booker Great Ocean Road Holidays has engaged Bengar to create a campaign to compete with widely advertised tourism and interstate holiday destinations.
Bengar aimed at creating cinematic and emotive storytelling to connect with audiences. They ask viewers to “stay” in Victoria and book accommodation with Great Ocean Road Holidays, rather than travel interstate for a beach holiday.
Ben Gartland, director at Bengar Films: “The Great Ocean Road is such emotional territory, so we created a visual story about reigniting a relationship. By the end of the holiday our couple donʼt want to leave, but stay.
“We all know the 
Twelve Apostles, so we instead shared places that audiences might not be familiar with. Hero vision was shot at the Pole House in 1 Fairhaven — the point on the road where you feel far away enough from the city to be on holidays.”
Says Matt Neill, marketing manager: “We wanted a world class campaign, but thought it was beyond our reach. Bengar delivered above our expectations. The outcome was a high-value, international and brand-focused campaign. With what weʼve gained in production, we are able to put more into media.”
The campaign is currently on air on Ch10, 11, One, online and print.