Sylvianne Heim, Sinead Roarty and Alexandra Antoniou, the JWT I Touch Myself team – at Cannes Lions 2014 in spirit, mind, not breasts

By Sylvianne Heim (middle), creative at UDKU

Now all the hangovers have gone up in Berocca from Cannes,

I’d like to showcase the talent behind the I touch myself project.

Alexandra, Vicky (producer) and I took a make-it-happen-or-else-approach to Chrissy’s idea after we worked with her on a VIVA TVC. Before she died, she made it public that she wanted her famous song to become the breast cancer anthem. So we rolled up our sleeves, hung onto to our boobs and work out butts off to make it a reality.

There was so much goodwill from everyone involved to make it one of the best digital campaigns ever produced.

Soap were fantastic, what a site.

Collider were amazing, what a clip.

Olivia Newtown-John was so generous, what a celebrity.

Tania Plibersek was so intense, what a twitter feed.

Kate Ceberano was so emotional, what a vocalist.

Russell Crowe, Common and Pink tweeted. Julia Gillard wished us luck.

So much sharing.

When so many people work together without aiming for an award, it’s so satisfying to get one. No wait, three. (Wonder what they look like. I heard one’s silver.)

Everyone did their best for Chrissy. I know I spent nearly a year making it happen. I wanted it to be a social media melt-down, not just a tribute to Chrissy Amphlett. She touched so many people and the project needed to reflect that.

It did. 4.2 million women in 48 hours.

We can talk huh?

It’s New York’s turn next year.

We’re hoping Michelle, Hillary and Pink will be there for Chrissy in 2015.

Matt Eastwood?

(Pictured L-R Sinead Roarty, Sylvianne Heim, Alexandra Antoniou)