M&C Saatchi continues new business streak with wotif.com account win after competitive pitch

M&C Saatchi has been appointed by Wotif Group to work with Australia’s leading online travel site Wotif.com, following a competitive pitch process.

The team has been collaborating for some months on a campaign to support the Wotif brand.

Says Michael Betteridge, Wotif Group’s general manager, marketing: “Wotif Group is a global travel company and M&C Saatchi is a recognised global thought leader and together we make a powerful creative team. For some months now our teams have been jointly collaborating to explore how M&C Saatchi’s big, bold and brave ideas could further strengthen our iconic Wotif.com brand.”

Says Jaimes Leggett (left), M&C Saatchi CEO: “Wotif Group is a dynamic and innovative business. We are thrilled to have this opportunity to partner with them.”

Wotif Group is yet to reveal further details about the creative direction or planned initiatives, but will share more information about forward plans in coming weeks.

The Wotif win comes in the midst of a new business spree from M&C Saatchi that includes appointment to IAG insurances brands NRMA, SGIOI and SGIC, Cricket Australia and Lexus.