Comparethemeerkat’s Aleksandr Orlov celebrates 100,000 likes with new Facebook video via VCCP
Aleksandr Orlov, the world’s second-most-famous meerkat*, has seen his Australian Facebook fan base soar to over 100,000 likes in just 18 months and to mark the milestone Orlov has launched a Facebook lookback video via VCCP Australia.
The video features ‘best moments’ from Aleksandr and Sergei’s 18 months in the Australian spotlight.
Orlov now has more Facebook fans than celebrity favourites Rove McManus, Gary Mehigan and Natalie Bassingthwaighte combined.
Says Orlov: “I hear that everyone on the interwebs has been making this lookback video. I am very hip meerkat on top of many trends like Vengabus, so thought I should make one also.”
Says Abigail Koch, spokesperson for comparethemarket.com.au: “With over 100,000 likes on Facebook and nearly 1.4 million views on Aleksandr’s YouTube channel – it’s official that Australians have a serious dose of meerkat madness. They really can’t get enough of his aristocratic antics.”
The video was created by advertising agency VCCP, who has also managed Aleksandr’s Facebook page since it launched in February 2013.
Says Pete Grenfell, managing director of VCCP: “At a time when securing a Facebook like is becoming more difficult and expensive for brands, we believe the comparethemarket.com.au and VCCP work for Aleksandr Orlov stands out as a benchmark for content and fan engagement.”