Hollywood stuntman Nash Edgerton fronts Van Heusen's latest integrated campaign via Bashful

MOVE-Campaign-Nash-Vault-LowRes.jpgGazal Corporation Limited, the licensor of the Van Heusen brand in Australia and New Zealand, has launched an integrated advertising, digital media, in-store and publicity campaign via Bashful, for its latest range of business apparel - Move - which gives unrivalled flexibility and movement.
The video content piece and a series of print stills feature Hollywood stuntman, director and actor Nash Edgerton scaling, falling and leaping from city buildings - demonstrating the flexibility and testing the extreme limits of the Van Heusen Move collection.

MOVE-Campaign-Nash-Wall-LowRes.jpgLos Angeles-based Edgerton has performed stunt-work in over 150 films, including Hollywood blockbusters such as The Matrix trilogy, Star Wars II and III, The Thin Red Line and Superman Returns.
The campaign will feature across out-of-home, digital platforms, print and social media channels from 18 August 2014. Bashful devised the strategy around the campaign and Stellar Concepts will execute the public relations. The Van Heusen Move campaign was shot in Sydney by renowned fashion photographer Chris Searl and styled by Australian fashion authority Dave Bonney.
Says Dianne Taylor, Gazal general manager marketing: "We continually strive for innovation in products and marketing. Listening to our customers and responding to their needs ensures Van Heusen retains its number one brand position for business apparel in Australia. Our customers told us suits were uncomfortable to wear - we think we've fixed that and the campaign brings that to life."
Says Emil Vrisakis, creative director, Bashful: "We approached the campaign with the idea of testing the limits of Van Heusen Move. The campaign shots show an extreme product demonstration that underlines the freedom of movement of the collection."
The stylish suits sees pure wool blended with elastane yarns combined with stretch panels in the shoulder to enhance flexibility, shape and fit in jackets, providing unmatched arm and shoulder movement. Trousers feature innovative waistband design that moves in line with the body to optimise fit and comfort. Shirts blend premium cotton with spandex for all-over flexibility, complementing both suit jacket and trouser.
The Van Heusen Move collection is designed in Australia and will be available starting 18 August 2014 in Myer (Australia), Farmers (New Zealand) and online at vanheusen.com.au.

Photographer: Chris Searl
Stylist: Dave Bonney
Creative Agency: Bashful
Media Agency: Frontier Australia
PR: Stellar Concepts
Client: Gazal


macca said:

Nice, solid idea that is totally relevant. Strong product for suit wearers in warmer climates especially and nicely demonstrated.

midas touch said:

good story. the photos are clearly real but over retouched and look fake in the stills

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