CB Exclusive: Myer picks Clemenger BBDO in two-way shoot-out with incumbent Badjar Ogilvy

myer1.jpgUPDATED: CB Exclusive - Campaign Brief can reveal that after a long pitch process which started in August last year Myer has finally picked a new agency, with Clemenger BBDO, Melbourne winning a two-way shoot-out with long-term incumbent Badjar Ogilvy, Melbourne.

An official announcement is expected later today.


Zero margin. Zero creative opportunity. said:


?? said:

Are they on teh pitch list for RACV too?

Mumbo reads CB said:

Good one CB for breaking this big story. In connection to your Australian/Mumbrella stoush earlier today, I notice Mumbrella must be following you as they put this news on 25 minutes later, without reference to CB breaking the news first! Meanwhile, poor AdNews and B&T probably don't realise this news is out.

So... said:

Does Badjar Ogilvy have anything left?

creative said:

If it takes a year to pick an agency I hate to think how long it will take to approve an idea.

Timeline of a Scoop said:

10.49 - CB has the scoop that Clemenger BBDO has won Myer
11.15 - Mumbrella sees it on CB, gets confirmation from Myer or Clems, publishes its story
11.44 - AdNews sees it on CB or Mumbrella, gets confirmation from Myer or Clems, publishes its story
13.10 - B&T is still to publish a story (because they mostly rely on press releases and the PR release won't be released until 2pm, the top story is currently 7 Things Marketers can learn from Miley Cyrus!)

So? said:

Stop beating your own chest CB. We only care about the work.

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