Qantas unveils for Frequent Flyer loyalty program via 303Lowe Sydney

Screen Shot 2014-08-15 at 10.16.24 am.jpgFull service agency 303Lowe Sydney has designed and developed, the new online home of the Qantas Frequent Flyer loyalty program. aims to make the many everyday ways to earn and use Qantas Points more accessible for the program's 10 million members.

303Lowe was responsible for the creative development of the Qantas Points site including design, front-end development, website copy and video content.

303Lowe also designed the templates for the Online Mall, a retail section of the site which allows members to earn points when they shop online with partners such as Apple, eBay, David Jones and The Iconic. The Online Mall section was built by San Francisco-based retail specialists Incentive Networks.

Says Phil Watson, creative director digital, 303Lowe: "From winning the pitch last year, to getting the site up and running this week, the focus of the team here at 303Lowe has been unwavering. A big thanks to all the talented, wonderful people here - and at Qantas Loyalty - who made it happen."

303Lowe was appointed to the business in August 2013 following a competitive pitch.

303Lowe worked with a collective of agencies on the Qantas Points program these included: Droga5 (above-the-line advertising), Razorfish (launch campaign, competition microsite, search),Vii (digital gift card pathway build), Incentive Networks (Online Mall build) as well as the Qantas Loyalty in-house development team.

Says Nick Cleaver, chief executive officer, 303Lowe: " is a hugely significant channel for Qantas Frequent Flyer. This site is the culmination of a significant amount of work from Qantas Loyalty and all of the agencies involved and it represents an exciting new destination for Qantas Frequent Flyer members.

Says Stephanie Tully, chief marketing officer, Qantas Loyalty: "303Lowe did an outstanding job in designing and developing a new online destination that will provide ongoing value for our members and partners.

Agency Credits:
Agency: 303Lowe
Business Management: Shane Sinnott and Lucy Moore
Executive Creative Director: Richard Morgan
Creative Director Digital/Direct/Brand Activation: Phil Watson
Head of Digital: Brian Dargan
Copywriters: Tom Selby, Phil Watson and Peter Rush
Designers: Alex Beech and Kyle Bennett
Executive Producer: Nicola McLaughlin
Developers: Rikky Cohn and Jo' Paul Mamuyac
Creative Technologist: Per Thoresson
Video Production: Yukfoo and Sean Ashcroft


Bemused said:

Why on earth would PR this deeply average work? The 'how to' videois a shining example of 'how not to' do an engaging piece of work. Mind you, looking at their Unilever work i'm hardly surprised by the lack of quality thinking or execution.

Interesting said:

Interesting that this was done by 303 and not R/GA... I didn't know 303 worked on Qantas. I'd bet that's why they put the PR out there.

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