Simon Veksner: Is it better for advertising to be relatable, or aspirational?

Screen Shot 2014-08-18 at 12.55.24 pm.jpgBy Simon Veksner, Creative Partner, DDB Sydney

Like a planet caught between two suns, advertising is constantly being pulled in two different directions.

On the one hand, we're asked to make our work relatable.

And on the other, aspirational. READ ON...


marrianne said:

Great question Simon :)

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