Southern Cross Austereo moves ahead with new B2B + B2C music + content solutions strategies
Southern Cross Austereo (SCA), on behalf of its shareholders in Digital Music Distribution (DMD), Sony Music Entertainment Australia (SMEA) and Universal Music Australia (UMA), today jointly announce the rebranding and refocus of DMD, which will now be known as Songl Solutions.
This will allow the new entity to focus on and leverage its core business of linear music supply to Foxtel’s 24/7 music service – Foxtel Music, which incorporates 32 linear music channels. Songl Solutions will also continue to supply linear music options to Satellite Music Australia (SMA).
Furthermore, SCA will continue its commitment to consumer-facing streaming services to match the ever-increasing consumer appetite for online audio content. One such commitment is its current investment in www.OmnyApp.com. Omny is one of the world’s first truly personalised radio products that mixes premium broadcast content from radio personalities with the music the mobile user has access to, in a beautiful app environment. A strong collaboration exists between SCA and Omny’s parent company, 1-2-1 Cast, across content, design, development and commercial operations. Having successfully launched as a Beta in Melbourne earlier this year, it is now planning its international expansion.
This renewed commitment to music will also include the delivery of white label music solutions for brands – inclusive of branded App and streaming solutions, in-store music streaming, bespoke music experiences and niche artist executions. Songl Solutions is also excited to be exploring further options, events and partnerships.
Songl will be liaising directly with its consumer base about this change, which will include relevant transition advice and guidance.
Says Guy Dobson (pictured), SCA chief content officer: “The new future of SCA has an increased focus on music, understanding the role it plays for consumers and brands alike. The partner combination currently in place with Omny is strong and we are also looking forward to a year of success driven out of product innovation to achieve boundary-pushing business to business experiences that give brands direct access to music solutions.”