Spikes Asia showcases latest innovation in technology with programme of Tech Talks

Spikes-Asia.jpgThe Spikes Asia Festival of Creativity, taking place from 23-26 September in Singapore, has invited leading names including Atlas, Omnicom Media Group, Proximity, SapientNitro, Adap.TV, Tencent and Stuff  to present Tech Talks at the upcoming festival.

The interactive sessions, which are sponsored by Omnicom Media Group, will showcase the newest technology currently reshaping the creative media landscape and will provide a unique opportunity to see which direction these innovations are heading in.
Focusing on gaming and e-commerce, Guy Hearn, Omnicom Media Group's chief innovation officer, Asia Pacific, together with a special guest from Microsoft, will showcase new technology, taking delegates through the consumer journey and the opportunities for brands to help consumers get more done across their digital life.

Says Cheuk Chiang, CEO of Omnicom Media Group on Omnicom's sponsorship of Tech Talks: "It's a time of unprecedented change in the media and marketing industry. The fundamental driver of change is not demographic or socio-political - it is in fact technological. Technology has created a whole new way of communicating with consumers. The confluence of technology now dictates the confluence of channels. In this exciting landscape, Omnicom Media Group is delighted to be partnering with Spikes again to present Tech Talk, which will be a showcase of how technology is pushing the boundaries to provide immersive and engaging consumer experiences. Tech Talk is about driving innovation, which has and will always be at the heart of what we do as a network."

Elsewhere, Jon Paul Stift, client partner APAC, Atlas, will look at cookies across multiple devices, using insights from research conducted to highlight the efforts Atlas has undertaken to make the cookie based measurement system work better for advertisers and agencies.

Leading a discussion on mixing creative and technology Richard Fraser, regional managing director, Proximity Asia and Lauren Thevenet, technology director and Melanie Clancy, creative director from Proximity Singapore will use live cases to showcase how this approach can reshape the creative media landscape.

Focusing on the post-digital creative technologies Phil Phelan, national strategy director, SapientNitro Australia and Melanie Cook, head of strategy, SapientNitro Singapore & HK will discuss what the next great wave of technology will be and what it will be made of. Whilst Alex Khan, general manager APAC, Adap.tv will share his view of the future of programmatic advertising and how video and linear TV is shaping this future.

Bringing wearable technology to the fore, Will Findlater, editor-in-chief, Stuff will guide the audience through the future of these gadgets. The session will look at the potential impacts wearable tech may have on health and fitness and the Internet of Things along with the influence of fashion on the devices.

Says Terry Savage, chairman of Lions Festivals: "With technology playing an essential role in consumers' lives, it's of vital importance that we continue to look at the platforms, products and services that are leading in this industry. The Tech Talks at Spikes Asia are aimed towards inspiring and informing audiences, ultimately helping them to stay on top of the game."

Along with the Tech Talks, Spikes Asia has a programme of inspiring seminars, forums, networking events and awards. The festival takes place at Suntec Singapore from 23-26 September and anyone interested in being involved can register to attend and find more information about the programme of events at www.spikes.asia.


mad max said:

I believe it's the age of the idea. Too much emphasis is on tech, but motivating human behaviour is where the focus should be. I'm sick of all this heresay "tech means this and that" the fact is that wearable tech will improve metrics and data but if the person is not motivated on a deep and consistant level to change it is useless. Emotions motivate tech doesn't.

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