Australia dominates Promo & Activation category at Spikes Asia with 27 out of 80 entries shortlisted

Australia has dominated the Promo & Activation category at Spikes Asia, snaring 27 out the 80 entries that made the cut.

Clemenger BBDO, Melbourne and DDB Group Melbourne led the Aussie pack with five finalists apiece.

Clems scored three for Tourism Victoria ‘Remote Control Tourist’, one for Australia Post ‘Video Stamp’ and one for NAB ‘Footify FM’. DDB had three shortlisted for RSL ‘Minute of Silence’ and two for PZ Cussons ‘Radiant Return’.

Melbourne agencies Whybin\TBWA and Leo Burnett each scored three finalists apiece, the former for ANZ GAYTM’s, the latter for Honda H2O, with two finalists and Seek ‘Learnings from Seek Learnings’ with one.

Grey Melbourne scored two on the shortlist, one for TAC ‘Wipe off Five’, the other for TAC ‘Ungiven Gifts’; GPY&R Brisbane had two, both for SP Brewery ‘Mozzie Box’; and Leo Burnett Sydney had two for Samsung S_Drive.

The following agencies had one apiece: Whybin\TBWA Sydney for Tabcorp ‘The Melbourne Twitter Cup’; CHE Proximity Melbourne for Foxtel ‘Alert Shirt’; McCann Melbourne for Macquarie Dictionary ‘Phubbing’; Cummins & Partners Melbourne for ADMA Creative Fuel Conference; and Ogilvy Melbourne scored for Yarra Valley Water ‘Dupe’.

VIEW THE SHORTLIST: Promo & Activation Shortlist.xls