Betfair unveils latest spot in series ahead of the Spring Racing Carnival via cummins&partners
September 23 2014, 11:05 am | | 22 Comments
With the Spring Racing Carnival on the horizon, cummins&partners has teamed up with Betfair to create the latest in a series of TV commercials that bring to life Betfair’s brand platform “Power To The Punter”.
The commercial shows that even winning big can have its draw backs. The campaign will roll out across online, press and TV.
22 Comments
Needs about another 2 seconds.
good work kingbat!
Totally unintelligible. Contrived ‘humour’. It’s 15 seconds too long.
All betting ads are exactly the same.
Love this, very campaign-able idea. Well handled gentlemen.
Funny built around an idea. Injects personality. Simple.
Nice direction and great casting.
Like it.
So who did direct it? – well done – tough gig. And great cast
that directed itself apparently
solid insight, lovely performance, made me laugh.
The directors name is Peter Carstairs
That is terrible. Are we that desperate that we’re enjoying hamfisted stuff like this. Every gambling ad is the same. Agreed
I’m really tired of comedy spots given an “edgy” dark grade like this.
Classic Kingbat
Directed by Peter Carstairs at Mr Smith.
Love how awkward these are. direction and casting is fab.
Really lifted the material.
Cool tone to the spots. casting is fab. Agree that the performance direction lifted the moments sky high from what may have been “okay” ideas on the page.
Oh cummon Tony and Paddy, you’re obviously the same person. If you’re going to astroturf at least don’t use the same expressions – ‘Casting is fab’, ‘lifted’.
Hey! don’t you dare judge us without seeing our other work!
https://www.youtube.com/watch?v=F42bzzTfIJ0
Check. mate.
I would rather get rotten fruit thrown at me in the stocks at Kryal Castle than watch this.
These guys are more likely to suffer wanker’s elbow than winner’s elbow.
+1 Astro Boy. Terrible astroturfing to complement the ad.
lols & rofls. GooooOOO Ads!!
I do like the idea, the direction, the casting, and the performances.
But I think the very first comment on this thread nailed it. It is too rushed and could be hard to understand. Even talent cannae change the laws of physics.
It would have made a lovely 20 second ad.