Californians roadtrip California with Aussies in a new three-part series for Visit California via Vice
Vice has announced a new three-part video series, produced in conjunction with Carat for Visit California. The video series is an extension of a large campaign via US agency Mering Carson.
The video content showcases the lifestyle of famous Californians (a musician, surfer, and comedian) through the eyes of high profile Australians who share the same passions, sense of adventure, and vocations.
In the first episode, food-loving LA native and DJ, Them Jeans shows Sydney DJ, writer, and restauranteur Andrew Levins the best food joints and music Los Angeles has to offer.
In Episode 2, champion surfer Sage Erickson takes surfer/photographer Lyndsay Noyes road tripping from Ventura County to San Francisco–stopping in at Joshua Tree and Big Sur and catching waves under the Golden Gate Bridge.
The final episode sees rising Melbourne stand up comic Jonathan Schuster hunting down Bruce Lee’s birthplace with George Chen–a leading figure in San Francisco’s comedy scene.
Client: Visit California
Media Agency: Carat (AU)
Creative Agency: MeringCarson (US)
Production: VICE (AU)