Clio Healthcare Awards: McCann Health scores 4 Silvers; Ogilvy CommonHealth scores 1 Bronze
McCann Health Sydney and Ogilvy CommonHealth Sydney were the only Australian agencies to score at this year’s Clio Healthcare Awards in New York.
McCann Health Sydney scored Silver for its ‘Hardly Notice‘ campaign for Simponi in the Film category, which included three executions, plus a Silver Award in the Integrated Campaign category.
Ogilvy CommonHealth Sydney scored Bronze in the Out of Home category for Boehringer Ingelheim product Metacam’s ‘Cat Ramps‘ campaign.
Brightly coloured ramps were built and placed in a busy Sydney park, piquing the interest of passers-by who could use their smart phones to download information about the problem and prompt a visit to their local vet.
Toby Pickford, who led the creative team, said the award was a great win for the entire team.
Says Pickford: “Osteoarthritis is a really common and potentially debilitating problem for cats, but the rules we operate under say that we cannot promote medications to the general public. Consequently we had to work out an engaging way to make people aware of the problem and to get them to recognise the signs.
“The client was delighted with the result and it’s gratifying to see that a number of international judges have thought the same.”