DDB Group Australia 2015 Grad Program kicks off today in search of a ‘Big Hit’ for a ‘Little TV’
DDB Group Australia has kicked off its Grad Program for 2015 with a call out to aspiring professionals in the marketing and advertising landscape to create a “Big Hit” for a “Little TV”.
Now in its 16th year, the DDB Group Australia Grad Program is one of the most sought after in the industry with successful candidates securing a full time position with the leading advertising and communications group.
This year’s theme, “Big Hit, Little TV”, is inspired by the ongoing need to stand out in a cluttered market, an increasing challenge faced by clients on a daily basis. The group is looking for grads to demonstrate that they have a keen understanding of current media and how to create opportunities for themselves within this landscape.
Chief Creative Officer DDB Sydney, Toby Talbot (left) comments on this year’s theme: “DDB Group is in a unique position to not only influence, but shape popular culture through our incredible client roster and sheer media presence in peoples’ lives. With that responsibility comes an obligation, I believe, for us not to be predictable but instead help consumers reappraise and at best fall in love with our brands. Sometimes in only 30 seconds. For me, that’s what ‘Big hit, little TV’ is all about. Not an easy brief. But then we don’t need lots of grads, just the very best. “
Investing in the next generation of industry talent is a key a priority for newly appointed CEO Andrew Little who, along with the entire network, is passionately involved in the Grad program development and candidate selection.
“The Grad program continues to be a huge success with many of our leading talent starting out as Grads, including our former CEO and newly appointed CEO of New York, Chris Brown. It provides an opportunity to get a foothold in an industry that is infamous for its difficultly in gaining experience when starting out. Being provided an opportunity with such a network as DDB is invaluable,” says Little.
Last year was a huge success with 150 applicants and seven being offered positions, including Stephanie Cusack, a Business Coordinator on the Telstra team. “I wanted to work in a creative industry and a grad program was a great opportunity to learn the ropes from some of the sharpest minds in the business.”
“DDB invest a lot of time and effort training their grads and employing them on permanent contracts – the variety of prestigious clients was also a drawcard,” notes Cusack.
This year, applicants are required to create 30 sec of amazing content that will make them a big hit on DDB’s online channel, Little TV. For entry, last year’s Grad James Pope, a Business Coordinator on the McDonald’s team has this advice: “When applying and on interview day, grasp what is unusual and extraordinary about you and turn up the volume – make a clearly defined brand for yourself. On the day, it’s like a heightened performance version of yourself, but it has to be grounded in truth and authenticity.”
For more information and to follow this year’s grad program go to any of the follow platforms:
Entry is open from today and all applications must be received by 5pm September 30th 2014.
CREDITS
DDB Group Sydney
Senior Creative: Kevin Masters
Senior Art Director: Daniel Seager
Art Director: Effie Kacopieros
Copywriter: Christian Tough
Graduates:
Business Co-coordinator, DDB: Stephanie Cusack,
Digital Producer, Tribal: Ashleigh Thomsen
Account Executive: Taylor York
2 Comments
When do these ‘successful’ Grads start getting paid. Seem to recall hearing a few years ago it was three months into the process. Checked the ‘everything you need to know’ application form and it didn’t say…Hope that’s changed? Know that Clems Seven Brains program starts paying them properly from day one of their agency rotations.
i think its an ad about horny hard of hearing people who drive polos.