Honda MPE launches new spots for its power equipment range via Accelerator, Melbourne
Honda is promoting its expanded range of mowers in the new 2014 spring/summer launch campaign created by Melbourne agency, Accelerator.
Says Robert Toscano, Honda MPE director: “This is a big year for Honda MPE. Our new mower range is incredibly competitive and will put Honda quality within reach of a broader market than ever before.”
The campaign retains the established ‘Love my Honda’ theme and ‘brand evangelist’ characters.
Says Phil Huzzard, joint MD, Accelerator: “Both the Honda team and ours really enjoyed working on this campaign, and I think it shows. We’ve developed some ads together that are funny and engaging and that will continue to build a strong emotional engagement and empathy with the brand.”
Says Toscano: “We think the work Accelerator has done for the campaign is exactly right. It’s fun and accessible with strong retail energy.”
The national campaign integrates across metro and regional online, TV and print.
Client: Honda MPE
Agency: Accelerator
Executive Creative Director: Richard Ralphsmith
Production Company: Exit
3 Comments
Not very Honda
I hate mowing the bloody lawn.
Not very good. And why are the blower and trimmer happening to be on the kitchen floor, stupid place to put them?