MADC Presents Darren Woolley at The Local Taphouse, St Kilda, this Wednesday October 1
Do your clients see you as a commodity?
When Darren Woolley started Trinity P3 it caused quite a stir. Rob Morgan famously said that the process of cost benchmarking could commoditise our industry.
The danger is still very real and in an environment of cost cutting, fee for service and the ever burgeoning ‘procurement’, the dangers of simply becoming part of the supply chain are more real than ever.
So how do we stop it? MADC Presents gives Melbourne agency people a chance to listen the man who is closer than most, to clients in the critical decision-making process. Darren Woolley offers some unique and sometimes startling insights on the stark commercial realities of our business. And how creativity is actually at the heart of doing business better.
MADC Presents Darren Woolley. The Local Taphouse St Kilda
6.30pm to 9.30pm, this Wednesday October 1
Tickets are $10+BF and are AVAILABLE HERE
Sponsored by Clemenger BBDO
3 Comments
Agency sponsoring it??
Read the 2nd last line
A cost benchmarking talk from someone who lives off an industry he is helping to make unprofitable? …. Sorry I think I’m descaling the kettle that night.