NAB, Good Shepherd Microfinance + Clemenger BBDO Melbourne stop small problems getting big

CB Exclusive – With over 17% of the population now experiencing financial exclusion, Clemenger BBDO Melbourne has created a campaign for NAB and Good Shepherd Microfinance to highlight the huge difference a small loan can make to Australians who find themselves in difficult financial circumstances.

The campaign, called Stop Small Problems Getting Big, demonstrates how one small problem can cascade into a bigger financial problem. And importantly, offers a solution.

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Good Shepherd Microfinance provides people on low incomes with access to safe, fair and affordable credit. As the number of people who lack access to basic financial services (a bank account, credit or insurance) is more than three million, and the payday lending market has grown ten-fold, this is a very real problem in Australia.

The microfinance loans are either interest free or charge a very low interest rate with affordable repayments; enabling people to feel valued and in control of their finances and lives.

Good Shepherd Microfinance CEO, Adam Mooney, said that the Stop Small Problems Getting Big campaign will improve awareness of the fair and affordable loans available to people on low incomes in Australia.

Says Mooney: “People who find themselves in difficult financial situations often seek quick fixes such as selling their possessions or getting a high cost payday loan. While satisfying the immediate need, these solutions can lead to bigger problems down the track.”

Good Shepherd Microfinance has partnered with NAB since 2003 in order to give people living on low incomes access to fair, safe and affordable financial services. Together they have provided more than 100,000 no or low interest loans to low income earners.

NAB general manager corporate responsibility, Paula Benson, says NAB has supported the campaign as part of its focus on helping more Australians have a healthy relationship with money.

Says Benson: “When people on low incomes face unexpected expenses, they may not have a buffer or be able to access mainstream finance. At NAB, we think it’s critical that people have a chance to obtain a small affordable loan if needed, which is why we are so proud to partner with Good Shepherd Microfinance in their important work.”

Says Lee Simpson, managing partner, Clemenger BBDO Melbourne: “What initially struck us about financial exclusion in Australia was the scale of the problem and the fact that it was so hidden. However, what we found equally as intriguing and inspiring was the work that Good Shepherd Microfinance does every day to help tackle it. When the opportunity came to work with them, and our client NAB, to help address the issue, we jumped at the chance.”

The campaign launches with Fridge and will run on TV, in print, radio, outdoor, online and social.

Renee Hancock: Good Shepherd Microfinance

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