Nelson DeMartini and Hannah MacAuslane win Silver in the Young Spikes media competition

Australia’s Media Young Spikes, Nelson DeMartini and Hannah MacAuslane from UM Brisbane, secured silver at the 2014 Young Spikes competition on the weekend.

Held during the Spikes Asia Festival in Singapore, the Young Spikes competition brought together Asia-Pacific’s best young creative to respond to a 48 hour brief in the categories of print, digital and media.

The media brief was to support Singapore Tourism in driving post-arrival tourism dollars and exploring the best Singapore has to offer.

DeMartini and MacAuslane’s response centred on empowering taxi drivers to be tourism ambassadors in a campaign titled – ‘Taxi Drivers: Your Guide to Singapore’.

Says DeMartini and MacAuslane: “We really enjoyed the whole festival, the competition and were really happy with the result in the end.

“Special thanks to Raymond, a taxi driver we met on the first night in town who proved an excellent guide to the city, and who inspired us with the idea that awarded us silver in the Young Spikes media category.”

News Corp Australia’s group director – sales Fiorella Di Santo said: “Many congratulations to Nelson and Hannah on being awarded silver in their Young Spikes media brief, continuing our run of success at both Cannes and Spikes Asia competitions. Their idea was creative and smart and I’m pleased that it was recognised at the Asia-Pacific level.”

In the Media Young Spikes category, Indonesia secured gold while Sri Lanka took out bronze.

Australia’s young talent was also represented by Long Truong (King Content) and Adam Stone (Reactive) in the Digital category and Adam Slater (cummins&partners) and Cam McMillan (BWM Victoria) in the Integrated category.

Truong and Slater were awarded an honourable mention in their category.

Says Ms Di Santo: “I’d also like to thank Long, Adam, Cam and Adam on representing Australia and News Corp Australia at Young Spikes in the Digital and Integrated category. The talent, creativity and professionalism all three pairs have shown throughout their week at Spikes Asia is a true testament to the young talent being bred here locally.”

News Corp Australia is the official Australian representative of the Spikes Asia Festival.