The Builders Academy launches a new recruitment TV + radio campaign via Sense

Screen Shot 2014-09-19 at 7.55.32 am.jpgThe Builders Academy, a Simonds Homes company, has launched with a new TV and radio campaign created by Melbourne agency Sense.

The campaign will run for seven weeks, when its audience of builders and tradespeople will be watching the AFL footy finals and motor sports.

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Says Mark McCoach, CEO, Builders Academy: "The ad is really different to anything else in the industry. It's edgy, but it aligns perfectly with our audience. Our aim was to grab attention and the guys at Sense have nailed that brief. I have full confidence it will generate many enquiries."

Sense has had its hands full with the Builders Academy. After developing the brand strategy they then designed the visual identity and applied it to everything from the website to stationery.

Says David Whiteside, director, Sense: "That's the benefit of being a multidisciplinary agency. We love to work with clients like Mark, who understand that strong brands are thoughtfully built using multiple touch-points. For example using traditional advertising to establish and build the brand is crucial but without the correct digital presence the brand experience will fall short. We've been fortunate to have been given the opportunity to address all these aspects."

The Builders Academy will initially offer Certificate IV in Building and Construction and Diploma for building and management, with entry-level courses to roll out soon.

Writer: Peter Milne & Guillaume Roux
Art Director: Guillaume Roux & Peter Milne
Director: Andrew Coyle
Production: Scene On
Sound: Ripon Studios

6 Comments

BOB said:

Tradies are going to love it. Hits the mark.

Jessica said:

Hilarious.

Bite the hand? said:

Great ad. Very funny and distinct in the category.

Tradies will love it and it should work.

Just hope the funders in the Vic and Fed Govt have a sense of humour as well and don't get all Work Safe on the Builders Academy.

GB said:

I think this add is totall irrespossible, work safe should look at this. You shouldn't make fun of nail guns they can kill!!

christine said:

Surely an image of such violence has no place in our world. Nothing funny or subtle in a young man with a weapon in each hand firing off lethal nails/bullets! A frightening indictment of the advertising world!!

OH&S Rep said:

At last this ad has been doctored to remove the irresponsible use of nail guns, now we just have to get PPE photoshoped onto the model!

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