Veksner: Are new ideas truly scary, or is that just a reassuring story we like to tell ourselves?

Scary-BBDO.jpgI kinda like this new ad for GE, by BBDO New York.

The message is that new ideas are scary, and can only thrive in a welcoming environment.

I bet the ad will resonate with many ad Creatives, who'll feel it's an equally valid commentary on our own industry.

But is it actually true? READ ON...


Commenter said:

Sometimes I feel Simon really captures something unique. At others, he just states the bleeding obvious. Today, alas, it's the latter.

Scamp said:

Jeez. I spent like frickin' 40 minutes in InDesign making that triangular baby. And then the link to the Pink Floyd album, and the Louvre, and all tied in to an ad that came out just last week... No good? I can only apologise. If you have an acute observation of your own that you'd prefer me to write a post about, please feel free to email me at

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