Vision Eye Institute launches brand new 2D animated cinema commercial via Highway 101
Vision Eye Institute has recently released a new cinema commercial via Highway 101.
The animation TVC was done by The Magnificent Itch.
Says Ian Minter, creative director, Highway 101: “This is the third time we’ve worked with Magnificent Itch, for very good reasons: we seem to be on the same wavelength, they produce individual, stylish work, they make the most of a tight budget and their work has proven to be very effective for our clients. Hopefully we will be working together on another project soon.”
It was decided to give the commercial a ‘Cartoon Modern’ look for a timeless and dependable feel. It was animated in 2D and given a funky, brassy soundtrack.
Says Stefan Wernik, director, The Magnificent Itch: ”Although we make a lot of 3D animation it’s always a pleasure to go back to our roots and create some 2D work, it’s where I started and it’s great to have that hand crafted feel.”
The cinema commercial is part of a campaign which will also see the ad shown on screens in Fitness First. The Magnificent Itch also provided Images of the main character for cinema DigiLites.
Agency – Highway 101
Directors – Stefan Wernik
Compositing – Guy Jamieson
Illustration -Sandy Watson
Animation – Andrew Bowler
Voice Over – Natasha Beaumont
Music – Stephen Fr